Post Graduate Program in
Marketing Management


About the Program

Indian Marketing Ecosystem is witnessing exponential growth and is expected to reach profound heights in the next decade along with the traditional mainstream media. As the society and market are evolving day by day, the consumer’s pain points are becoming even more demanding to address.

Marketing Management Program at UPES CCE equips the learners with a strong understanding of human and market behaviour to overcome critical disconnects with the end consumer. You learn to build sound strategies to improve the way a business interacts with the world. The holistic structure of the curriculum focuses on equipping you with core business skills and taking on critical thinking and analytical skills to generate a significant impact in the industry. You will gain an in-depth understanding of emerging areas like Marketing Analytics, Consumer Buying Behavior, Brand Management, Integrated Marketing Communication, Social & Digital Marketing, Sales & Channel Management, Advertising and Sales Promotion.

Program Overview

Key Highlights

UPES CCE Certification

Interactive live sessions by Industry Experts & Global Faculty

Career Essential programs

Global PEER-to-PEER interaction enhancing exposure

100% Placement Assistance

Dedicated academic & career advisor

24/7 Library and Content access

Discrete LMS and Helpdesk Assistance

Detailed Curriculum

Best-in-class content by highly experienced faculty and eminent industry leaders. Live online classes, case-studies, projects and assignments.

  • Consumer Buying Behavior in Digital World
  • Online Sales and Channel Management
  • Digital Brand Management
  • Marketing Analytics
  • Services Marketing
  • Business Policy & Strategy
  • Data Visualization
  • Marketing Analytics
  • Social and Digital Media Marketing
Instructor
Dr.Atri Nautiyal
Prof. (Dr.) Rajesh Gupta
Professor & Head Centre for
Continuing Education, UPES CCE
Ph.D. in Operations Management. Over 3 decades of teaching and industry experience. Published several books and research papers in journals of repute.
Dr. Ruchi Mehrotra
Dr. Arvind Kumar Jain
Sr. Associate Professor
Ph.D. (Applied Business Economics), Dr B.R Ambedikar University, Agra [UP]. Over 21 years of experience in the industry and academia.
Dr. Ruchi Mehrotra
Dr. Ruchi Mehrotra
PGPIM (IMI, Delhi), PhD (Finance) School of Law
M.Com (ABST), M.Com (Banking and Insurance), PGPIM (IMI Delhi), PhD (Commerce). Over 16 years of experience in the industry and academia.
Dr. Ruchi Mehrotra
Dr. Kabir Sharma
Assistant Professor
PhD (Finance), M.Com
Recognized at the MHRD’s sponsored conference as the Best Paper Presenter. Co-authored several books and published over ten research papers.
Dr. Ruchi Mehrotra
Dr. Komal Pancholi
Assistant Professor
Ph.D. in Commerce, NET qualified in Commerce. M.Com (Banking and Business Economics).
Dr. Ruchi Mehrotra
Dr. Suwarna Shukla
MS in Computational Finance from the Institute of Mathematics and Applications, Bhubaneswar
Co-Founder of the International Academy of Entrepreneurship & Employability (IAEEGlocal), United Kingdom (Holding Company) and Indian Academy of Entrepreneurs (IAEGlocal), India Chapter. Currently serving as Co-Chair of the Women on Board (WomB) Group of the IAEEGlocal operating from India. Led projects across Africa, UK, and Asia by collaborating with local NGOs and private firms.
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Skills you will learn

• Communication skills • Consumer-behavior Psychology • Data Analysis • Attention to detail • Leadership skills • Problem-solving skills

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Career Prospects

• Marketing Manager. • Marketing Research Analyst. • Advertising or Promotions Manager. • Social Media Manager. • Sales Manager. • Public Relations Specialist.

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Who Is This Program For?

• Engineers, Project Managers and Technical Experts who want to upskill for Marketing roles. • Freshers and early professionals looking forward to pursuing their careers in Marketing.

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Minimum Eligibility

• Graduation in any discipline with 50% and above marks (or an equivalent CGPA) by any recognized university. • 5% relaxation in marks in case of more than 2 years of experience

Our learners work at

Top companies from all around the world have recruited Edology alumni


Post Graduate Program in Marketing Management

After completing the course, you will get a Post Graduate certificate from UPES CCE

  • UPES CCE is amongst the Top 100 ranked university in NIRF 2022 ranking
  • UPES CCE stands at 41st rank in the Management category of NIRF 2022 ranking
  • UPES CCE has been awarded with QS 5 Stars rating for Academic Development
Post Graduate Program in Marketing Management
  • Career Services Support
Live Online
INR 75,000 + GST
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Over 2000 Careers Transformed

2150+

Career Transitions

27 LPA

Highest Salary

480+

Hiring Partners

Career Support

Get Industry ready with Dedicated our Career Support

Career Couselling
Resume Feedback
Interview Preparation
Placement Assistance

Frequently asked questions

Why should I study PGP in Marketing Management?

In today’s world, marketing is considered a company’s most important business operation. Learning and gaining expertise on how to market has evolved into a crucial tool that any organization needs in maintaining and sustaining a business. As a result, it is not surprising that there is a high need for smart and qualified marketers who can assist firms in understanding the needs of their future clients.

Every industry now has its marketing teams that reach out to its target audiences and educate them on the products and services they provide. A marketing professional’s function is not confined to a single industry.

What is the minimum eligibility criteria for the program?

Working professionals or freshers graduated with 50% aggregate marks in their graduation.

The work experience requisite is relaxed basis on application and profile. Basic knowledge of computer programming will be an added advantage.

What is the time commitment for the program?

A time commitment of 6 to 8 hours per week on an average is recommended to complete the program successfully.

Will I receive career assistance and support after the program completion?

Mentoring on how to make the best resume for a data professional, highlighting technical and domain expertise. Data Science interview preparation and mentoring by industry experts and provide job assistance at the end of the program.

Do I get to interact with Industry Experts during the program?

Yes, there will be live online interactive sessions with faculty and industry experts.

Is there any financial support provided for the program?

To ensure no barrier in the path of your learning, we offer financing options with our partner company Financepeer to help you make this program more financially manageable.

What certification will I get after the course?

Upon successful completion of the program, you will be awarded Post Graduate Certification in Marketing Management in collaboration with the UPES CCE, Dehradun.

Why should I choose your online Program?

Learning at Edology and UPES CCE University will not only make you job ready but also help you in climbing your career ladder.

  • Ranked among top 100 Universities in India by NIRF, 2022.
  • First Indian university to be awarded QS 5 Stars for Academic Development and also rated 5 Stars for Employability, Facilities and Program Strength.
  • Most updated curriculum to make you industry ready.
  • Advanced Classes are provided by top industry leaders.
  • Portfolio building with real-world industry projects.
  • Personalized guidance by student success managers.
  • Interactive Learning Content
  • Case Study based pedagogy.
  • Dedicated Student support team to solve your queries.

How to apply for the program?

You can start your application by filling the online application form or reach out to your dedicated student success managers.

What are the job prospects after completing the program?

After sucussefully completing Edology’s PG in Marketing Program the job prospects may be like Brand manager, Product manager, Inbound marketer, Social media manager, Marketing copywriter, Marketing Executives, Marketing Manager, Advertising Manager, Communication Manager and Digital Marketing Specialist.